Engaging the whole region to take part in the event
We want the city to burst with excitement and activity during the 2017 UCI Road World Championships. As part of the legacy of the event, we want to increase physical activity in the population, engaging the whole region to have ownership to the event.
The vision of Bergen 2017 for the 2017 UCI Road World Championships is to have a spectacular, inspiring and popular event. The courses “powered by nature” ensure attractive and enjoyable races for everyone. Bergen and the region offer spectacular courses surrounded by fjords, mountains and beautiful scenery that one only finds in Norway. The courses present the riders with varied and different challenges, and guarantee action and viewable races for the world-wide audience. The courses run through the core of Bergen, with the historic backdrop of the old royal hall, Haakonshallen, and the UNESCO World Heritage site, Bryggen, and the world-famous fish market. Accessibility for the public has been important in planning the courses. Everyone will be able to experience the highlights, close to the courses and finish line. The medal ceremony is placed in the heart of the city, Torgallmenningen, with access for everyone. The time trials the first weekend and the road races the last weekend will show the spectacular coastal landscape of the islands surrounding Bergen and have engaged the local communities to be part of the event.
Expect the unexpected
Bergen will burst with cultural activity and excitement during the 2017 World Road championships!
More than 84 per cent of the Norwegian population is a member of one or more organisations. Early in the planning process, we encouraged the voluntary organisations to take part. The organisations have seized the opportunity and are planning to show their wide spectre of activities along the courses. The unexpected is an important part of the cultural program, and the audience will never quite know where things can pop up. Suddenly, musicians from the Bergen Philharmonic Orchestra will appear, playing symphonies out of a rickshaw. Or a parade pops up along the race trail, including dance groups and playful BMX cyclists. Both in the streets and from different stages our visitors can enjoy Bergen’s flourishing culture, in forms of city art, concerts, exhibitions and performances. And every evening, on the main stage at Torgalmenningen - in the very heart of the city - there will be free concerts provided by Bergen´s finest artists. There will also be a lot of activity in the surrounding municipalities of Bergen - including a recreation of Norway's largest naval battle, Viking markets, bridge jumps, and a spectacular light installation.
Engaging the schools and nursery schools
160 cycle ambassadors in schools and nursery schools have been preparing for the event. They inspire the children and the staff to get involved in the 2017 Road World Championships and use their bikes more frequently. Some of the students have “adopted” a nation which they will follow closely before and during the event. The schools and nursery schools have been practising their cheers, all to make sure that our guests will feel welcome when they come to the Bergen region. The teachers also have gotten access to a free digital educational programme, with cycling related issues in several subjects.
Several schools have arranged cycling days, cycling weeks and in different ways, replaced their school books with cycling and physical activity.
In September 2015 the “Cycling for all” program was launched, and 4500 children have so far participated, making it a huge success. Due to increased funding from the government the program has expanded, and more children have had the opportunity to participate in the quality based education programme.
Road Worlds for the elderly
Also, the elderly is preparing for the event. Motiech presents “Road World Championships for the elderly”. When Alexander Kristoff, Peter Sagan and the other cycling stars are fighting for the UCI Road World Championships title, the nursing homes and day centres across Europe will have their own fight. “Road World Championships for the elderly" is a competition, with winners only. Motitech creates the frame with t-shirts, hats and other festivities. It will be a World Championships party at the venue. Through this we hope to engage, motivate and stimulate both users and employees to increased activity. "Road World Championships for the elderly" is a competition, winners are all participating in the competition! There will be medal ceremony, celebration scenes and celebration with cake, but the biggest prize is better mental and physical health.
Cycling Relay for businesses and organisations
The businesses in the region are gearing up for the 2017 UCI Road World Championships. We invite them to challenge their partners and competitors to join the “Race-to-celebrate-event” cycling relay- up Mount Fløyen the 16th of September.
Public health campaign
A major National public health campaign will aim to get Norwegians more physically active. The campaign has received public funding and is a collaboration between Bergen 2017, the Institute of Transport Economics and TV 2. The campaign is a free web application, similar to the popular Pokémon Go, where the user will receive prizes when reaching certain coordinates.
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