The official music video for the 2017 UCI Road World Championships
Thursday the official music video for the 2017 UCI Road World Championships was launched. The music video is produced by local artists, Carte Blanche, Bergen National Opera and Bergensfilharmonien, and it's funded by the municipality of Bergen.
The song «We all have someone at the finish line» is written and sung by Flurt (Vilde Hartveit Kolltveit and Edvard Trondstad) and The Commander-In-Chief (Berit Hagen).
The video was launched at the Scandic Hotel Ørnen thursday. It will be used to promote the 2017 UCI Road World Championships for the world press. The intention is that the film will be shown by the largest international TV stations during the championships.
– This is a music video from the cyclists' perspective, and it captures a lot of the feelings, drama and suffering that the cyclists will experience during the 2017 UCI Road World Championships. We are proud that it is locally based and at the same time has an international appeal. We are confident that this video will be well received by the international audience, says Toril Berle Schalck, Head of Communications – 2017 UCI Road World Championships.
Watch the video below!
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